Greenwashing

I recently saw a commercial for Sun Chips’ new “earth friendly” packaging. Yes, I applaud Sun Chips decision to use 100% compostable materials in their packaging, but to advertise this as “good for the environment” drives me crazy. The bag must be placed in a hot, active compost bin in order to break down in the promised 14 weeks. How many people have access to a compost bin?! You are not doing the environment a “favor” by eating Sun Chips. No sort of consumption is good for the environment (and, let’s be honest, no sort of chips are good for your body!). The planet would be much better off if you opted for an apple rather than a bag of chips.

I appreciate Sun Chips initiative as their new package may be kinder than a typical plastic bag, but it certainly isn’t helping anything or anyone. I look forward to the day when all packaging is compostable or recyclable, and I especially look forward to the day when everyone takes the initiative to actually compost, recycle, or forgo waste-creating processed and packaged items altogether. Until then, don’t let yourself be swayed by advertising that absolves you of any responsibility to yourself and our planet.

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4 Comments for this entry

  1. Bianca says:

    Our local boanical garden uses compostable servingwear, molded out of plants for cups, plates, and utensils, and sorting bins for trash are everywhere. I wish fastfood places would do that. Well I wish we didn't use fast food places, but until we get there, it's a start.

  2. Meghan Shriver says:

    Maureen, I remember when you created a compost pile in our backyard growing up. You've ALWAYS been eco-minded…even before it was "in".

  3. rachwp says:

    We have dishes & utensils made from corn that we put in our compost bin and it took a VERY long time for them to break down. Buying "green" seems to be only part of the solution, not buying (reducing) in the first place seems to be a better option!

  4. HomemadeMother says:

    Meghan, I do remember the compost pile! I loved taking all the food scraps out there after dinner, especially in the summer when Wendy and the assortment of cats would follow me 🙂

    Rachwp, I agree that we're all better off reducing rather than recycling or reusing. Do we all really need so much stuff…???

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