Good news! Clorox just announced that alkyl phenol ethoxylatess (APEs) and phthalates — chemicals linked to reproductive harm, birth defects and fertility problems — will no longer be included in their products’ fragrances. APEs are surfactants found in laundry detergents, stain removers, and all-purpose cleaners. Often detected in rivers, they have been found to reduce embryo survival in fish and alter tadpole development. Phthalates carry fragrance in many household products, including glass cleaners, air fresheners, laundry detergent, fabric softeners, shampoos, and lotions. Phthalates have been linked to adverse effects on male children, reduced sperm count in adult men, and increased allergic symptoms and asthma in children. Let’s be grateful that at least one corporate giant recognizes the danger of these chemicals and removed them from their product line-up!

Also, Clorox just announced a new corporate social responsiblity website that will disclose ingredients in all of their products (with the exception of dyes, preservatives, and fragrances).

While I applaud Clorox’s recent efforts, I do think they stop short. Full ingredient disclosure needs to be directly on the product label, where it helps consumers the most. And, the ingredients found in their dyes, preservatives and fragrances must be listed, too. Full transparency from ALL consumer product companies should be the norm.

While large corporations get their acts together, why not try making your own cleaning products? So much safer, healthier and cheaper!

Avoid static cling without fabric softener
Homemade Laundry Detergent
Homemade Dusting Spray
Eco Friendly City Living
Homemade Bathroom Cleaners
Homemade Liquid Hand Soap
Bar Soap vs Liquid Body Wash